Start your On Hold Message Campaign

Start your On Hold Message Campaign

Audio is an often overlooked tool for business, but it is also one of the most valuable.  One of the easiest ways to put audio to work for your business is with an On-Hold Message Campaign.  On-Hold Messaging is a way to keep customers on the telephone line while simultaneously sharing important information with them.  While it’s both easy and inexpensive to set up and maintain, many businesses often don’t know where to begin.  Being a producer of on-hold message programs, Butler Productions has created a podcast entitled 10 Tips to Creating a Winning On-Hold Message Campaign as a sort of beginner’s guide.  You can also download the transcript to the podcast.  As a teaser, here are the 10 Tips:

  1. Know your target audience
  2. Find the right voice
  3. Reassure waiting callers
  4. Avoid the “hard sell”
  5. Provide useful information
  6. Answer common questions
  7. Generate interest in new or unadvertised products or services
  8. Get creative
  9. Vary your message
  10. Update often

Download the podcast or transcript for the full explanation and details on each tip.

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