September

How Custom Jingle Production Works

Posted In: For Businesses, Marketing & Promotion, Recording, Uncategorized by claybutlermusic

One of Butler Productions’ most popular services as part of our Audio Marketing Solutions program is Custom Jingle Production for Businesses. Jingles are a great way to boost your bottom line. However, most folks are confused about how our system works.

Here’s a jingle we did for a Honda dealership in New Jersey (keep in mind, we’re in Georgia)!

If you think a jingle is right for your business, keep reading. I’ll explain how it all works.

The easiest way to get started is our Online Jingle Builder Form. It’s simply a questionnaire that asks questions like:

What type of product or service are you marketing?
What is the age of your typical customer?
What music style identifies closely with your business and customers?
What is your slogan or catch phrase?

These are just a few, but questions like these take the guesswork out of crafting the perfect jingle for your business. If a customer calls by phone, or if we visit the customer in person, we fill in the same questionnaire based on their answers. Here’s what usually happens:

If a customer wants to move forward with their jingle, they send us a $75 deposit, usually via PayPal. We compile all of the information from the questionnaire to create lyrics.
We then record a “rough proof” of the jingle with one or two instruments and a singer. This phase allows the customer to hear our direction and make any corrections before we begin full production.
Once the rough proof is approved, we begin full production. During this process, we utilize the best musicians and singers for the job to create a miniature song.
Once we’ve completed the jingle production, we email the customer a final proof, usually a watermarked, low-resolution mp3. If any minor adjustments need to be made, they’re made and re-sent to the customer. Usually the revisions are something minor, like a vocal tweak or lyric change. We allow up to three minor revisions without any additional cost.
The customer approves the production by sending the remaining balance. We make all the various edits and release the full custom jingle package to the customer.

In most cases, we never have to meet face-to-face to create the perfect jingle for a business. Sometimes, all the correspondence is done via email. We like to think we’ve honed the process down to its simplest form. If you’d like even more information about our jingles, check out our Jingle FAQ. If you’d like to get started, visit our Jingle Builder today!

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March

29

3 Secret Weapons for Marketing your Small Business

Posted In: Career Building, For Businesses, Marketing & Promotion, Uncategorized by claybutlermusic

This post is for business and musician alike. While this post might not seem like something musicians may benefit from on the surface, the following information is something that everyone who is actively involved in selling themselves, their services, their products, or their business can learn from. It’s important to keep in mind that, if you’re a musician, you’re also a small business. You have to promote yourself just like any other business.

Businesses are often saddled with the task of having to market on little or no budget. This is the case whether you’re just starting out, or if you’re already established. Marketing is a necessity!

The video series below is designed to help you market your small business with YouTube videos, Jingles, and On-Hold Messages.

If you need help with marketing your business using Jingles or On Hold messages, or if you need a voiceover for your YouTube video, Butler Productions Multimedia can help!

Good luck promoting your business!

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July

17

Audio and Your Business: Using Audio to Bolster Sales and Awareness

Posted In: For Businesses, Marketing & Promotion, Uncategorized by claybutlermusic

Since audio is an often overlooked business tool, Butler Productions’ Audio Marketing Solutions department exists to help small businesses implement audio in ways that can benefit both sales and awareness. There are a number of ways that audio can be used to the benefit of your business. Here are the three most common:

Jingles

When creating a marketing campaign, awareness is the first hurdle to overcome. Obviously, potential customers must know about you before they come to you. Using a jingle is an excellent way to help achieve awareness. A jingle is simply a short, catchy song which provides information about your business or product. However, it doesn’t stop there. A jingle, in whole or in part, can be included into radio, television, and internet advertising (YouTube videos, your company website, etc.), so it’s a very versatile tool. Some jingles can stand alone as a commercial, while others are great openers or closers. Jingles are relatively inexpensive to create and can serve your company for years to come. Learn more about getting started with jingles here.

On-Hold Messages

Converting potential customers into paying customers is the next hurdle. You’ve created a jingle that creates awareness for your company, and now phone calls are pouring in. On-Hold Messaging is the next tool, which helps keep customers on the telephone line and provide valuable information while they wait for to speak to someone. The music and messages that callers hear helps to reduce caller anxiety, reduce the number of hang-ups, and create further awareness of your products and services. All of these results help to foster more sales for your business. These can be coupled with your jingle to help reinforce your brand and image in the mind of your callers. These are also easy and inexpensive to start and maintain, and most telecom services have the ability to incorporate music/messages on hold. Learn more about getting started with on-hold messages here.

Point-of-Purchase Audio Advertising

Ok, now you’ve caught a potential customer’s attention with your jingle, and you’ve kept them interested in your business when they called with your on-hold message. Now they’ve come to your business or store location. The next hurdle is to convert browsers to buyers. Point-of-Purchase Audio Advertising is a great tool for this task. These brief messages, often interspersed within background music, can inform shoppers of new products or services, sales and specials, or any other useful information. While some contain background music, many consist of just a voiceover or announcer, so they’re quick, easy, and inexpensive to produce. Again, you can use your jingles here as well, adding even more value to your initial investment.

These are just three examples. Feel free to drop us a comment of your ideas or useful ways you’ve used audio for your business. If you’re interested in implementing audio for your business, contact Butler Productions, and we’ll be glad to help!

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